LUXURY LIFESTYLE CREATOR | BEAUTY FOUNDER

Christian Chanel

Christian Chanel is a luxury lifestyle creator, the founder of RAW Essence, and one of the early pioneers of TikTok Shop in the U.S.

She built a community by showing what most people keep private: the insecurities, the ugly phases, and the lows. From beauty treatments to the business behind her brand, she shares the process, the real price, the money lost, and her honest opinions every time.

For many of her followers, she was the first Black woman they saw inside rooms like Hermès, and her openness has made those spaces feel like theirs too.

Her Hermès series became one of her most defining. In a world known for secrecy, she documented her journey to a Birkin in real time, from the retail price and the pre spend to the highs and the lows. Few people had ever shown that process openly, and almost none of them looked like her.

By demystifying it, she gave the brand a new face and encouraged many women to start their own journeys and feel comfortable walking through the door for the first time.

In beauty, she focuses on skin of color and textured hair, sharing the treatments, the cost and the results so her community knows exactly what to expect.

On the business side, she started selling on TikTok Shop in its earliest days and became one of the platform’s earliest adopters, learning live selling and social commerce from the inside before most brands even had a strategy for it.

That experience shaped her as a creator founder. Through her beauty brand, RAW Essence, she launched the RAW Essence Brow Lamination Gel after every other brow gel on the market kept making her brow hairs curl back up.

Now, she is growing RAW Essence into a household name in beauty and hair care and stepping into the rooms she once showed from the outside, from speaking on panels to partnerships with the brands she loves, bringing her community in with her every step of the way.